The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Identify and analyse measurement of marketing effectiveness
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Research a range of metrics available to identify effectiveness of marketing processes and functions Completed |
Evidence:
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Identify marketing metrics used by the organisation in each key marketing operation Completed |
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Identify how existing marketing metrics link to organisational strategy and objectives, and opportunities to improve the links Completed |
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Analyse effectiveness of current and possible future marketing metrics Completed |
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Identify issues with using marketing metrics within the organisation Completed |
Evidence:
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Develop strategy to measure marketing effectiveness
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Identify the organisation’s criteria for selecting manageable and cost-effective metrics Completed |
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Identify the organisation’s objectives for measurement and evaluation of marketing effectiveness Completed |
Evidence:
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Recommend methods of measuring marketing performance for each marketing process or function tailored to the organisation’s brand or unique positioning Completed |
Evidence:
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Contribute to calculation of costs of gathering and analysing data Completed |
Evidence:
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Plan and document implementation strategy for measuring and analysing marketing performance Completed |
Evidence:
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Contribute to development of specific, relevant metrics Completed |
Evidence:
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Promote strategy to measure marketing effectiveness
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Plan promotion of validity, value and efficacy of marketing metrics to key stakeholders using appropriate format Completed |
Evidence:
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Design an internal marketing communications strategy so marketing and other relevant personnel fully understand their role in measuring marketing effectiveness Completed |
Evidence:
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Report on implementation and outcome issues Completed |
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